Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.
Effective sentences help to tell a clear story. I’ll show why you should populate sentences with characters and express actions as verbs instead of nouns.
Puns are stupid. Which I will prove by sharing non-scientific and borderline sexist meanderings on gender-specific forms of repartee. Using phrases that pose as sentences.
“Go into the arts. The arts are a human way of making life more bearable. Sing in the shower. Dance to the radio. Tell stories.”
The copywriter vs. copyrighter confusion is real, as not everyone is familiar with the term “copywriter.” A copywriter is also different from a content strategist.
Have you heard of honor system marketing? If not, it’s probably because it’s as uncommon as a cryptid sighting in a murky Scottish Highlands loch.
Whole (Andrea Cohen) Whole industries have sprung from nothing, from someone broken, crying: make me whole. My brother, having broken a green banana in half,
Here, I’m going to talk about why expletives and buried subjects are awful. Oh, and expletives aren’t always curse words. I should probably mention that.
From Raymond Carver’s Late Fragment (inscribed on his tombstone): “And what did you want? To call myself beloved, to feel myself beloved on the earth.”
The wedge sank five times into the clay, and a word, which had been spoken in a breath, lay still until the gods’ names were
I’m not going to teach you how to make writing incomprehensible. Instead, I’ll show why some writing is incomprehensible — and how to fix it.
People often are simultaneously confused and impressed by what I’m saying. That’s why I’m going to do so well at my hypothetical press secretary job.
Family Tree Once in our twenties we thought we would never die. —Elizabeth Spires I watch my son high in the magnolia where branches thin.
What is content chunking? Should my site pages include short content chunks? How about headings, bullet points, and numbered lists? Good questions. I have answers.
Writing advice from Henry James — “Try to be one of the people on whom nothing is lost.” Good advice for writers. And everyone else.
Passive voice is as dull as dull can be. I’ll show you how to identify passive voice and when (and when not) to use it.
Japanese film director Akira Kurosawa once said, “To be an artist means never to avert your eyes.” It’s harder than you’d think. And simultaneously easier.
Music is time, said the violin master. You can’t miss the stop or you’ll miss the train. One, two, three, four, one, two, three, four,
The first two Tea, Tonic, and Toxin podcast episodes will cover Poe’s tales of ratiocination: “The Murders in the Rue Morgue” and “The Purloined Letter.”
Replace marketing confusion and frenzy with marketing clarity and fast wins. Game-changer.
Sign up, and I’ll send you an invite once registration opens.
