WINNING WORDS PERSUASIVE WRITING WORKSHOPS
Persuasive writing workshops that empower teams to hone their critical thinking skills and craft arguments that persuade, engage, and drive action.
Master the Art and Science of Persuasive Writing
I teach business, government, and nonprofit teams how to transform writing into a powerful tool for influence. Winning Words persuasive writing workshops provide the knowledge and hands-on practice needed to craft compelling, outcome-driven content.
Through critical thinking exercises and real-world examples, participants learn to understand their audience and communicate in a way that inspires understanding, acceptance, consideration, and action.
What You’ll Learn:
- The art, science, and vast potential of persuasive writing
- Proven persuasion models based on the structure of fairy tales
- How to tell engaging stories and craft compelling arguments
- Tools for writing effective proposals, budget requests, employee reviews, grants, and more
- Strategies for winning hearts, minds, deals, and dollars
Persuasive Writing Workshops
Winning Words Persuasive Writing Workshops are designed to strengthen critical thinking and storytelling skills. Many participants are eligible for continuing education credits.
01 Critical Thinking & Argumentation
This foundational workshop focuses on the art and science of persuasive writing.
Topics Covered:
- Rhetoric and argumentation
- Connection between persuasive writing and critical thinking
- Claims, reasons, evidence, and rebuttals
- How fairy tales offer a replicable models for persuasion
Standard Workshop:
- Up to 20 participants
- Six-hour in-person workshop
- Incorporates lecture, discussion, small group workshops, and individual work
- Workbook for each participant
Intensive Workshop:
- Everything in the Standard Workshop
- Each participant receives a high-level written analysis of the work they complete during the workshop
- Each participant may schedule a one-on-one virtual discussion of their work.
02 Tell the Best Story Possible
This workshop offers a deeper dive into the strategy, structure, and language of persuasion.
Topics Covered:
- Audience analysis and argument design
- Language, tone, and style of persuasive writing
- Content development and iteration
- Structuring writing for maximum impact
- Leveraging AI as a tool to craft clear, compelling content
Standard Workshop:
- Up to 20 participants
- Six-hour in-person workshop
- Incorporates lecture, discussion, small group workshops, and individual work
- Workbook for each participant
Intensive Workshop:
- Everything in the Standard Workshop
- Each participant receives a high-level written analysis of the work they complete during the workshop
- Each participant may schedule a one-on-one virtual discussion of their work.
Prerequisite: Critical Thinking & Argumentation.
Representative Clients
The Power of Storytelling in Persuasion
What can Star Wars, Cinderella, The Matrix, and The Hunger Games teach you about gaining stakeholder buy-in? Everything. All fairy tales follow a persuasive structure with the following elements:
- Destabilized status quo
- High stakes
- Psychological investment in the outcome
In Winning Words Persuasive Writing Workshops, corporate, government, and military teach teams learn how to leverage proven, highly effective storytelling models to craft compelling business cases, win proposals, and influence key stakeholders.
Is Your Team’s Writing Holding You Back?
Your team is smart, driven, and full of great ideas—but without strong writing skills, those ideas may not get the traction they deserve. When credibility, reputation, and revenue are on the line, unclear or uninspiring writing can cost you opportunities.
Effective writing isn’t just about putting words on a page—it’s about informing, persuading, and driving action. If your audience misunderstands your message, loses interest, or fails to see the value, your writing isn’t working.
That’s where Winning Words Persuasive Writing Workshops come in. I teach teams how to craft clear, compelling content that resonates, influences decisions, and delivers results.
About Carolyn Daughters
CarolynDaughters.com is owned and operated by Carolyn Daughters (that’s me). I have 25+ years of experience training professionals at the U.S. Department of Defense, the U.S. Air Force, Fortune 500 companies, fast-growth businesses, and top universities.
I’ve been teaching courses in marketing, business writing, persuasive writing, and proposal writing for 20 years. I also provide management, communications, content strategy, marketing, brand strategy, and professional development consulting and training nationwide.
I have an uncommon mix of content strategy, writing, and training expertise, along with real-world corporate and government leadership experience.
Why Choose Winning Words
Persuasive Writing Workshops?
It takes an in-the-trenches expert to teach the psychology of persuasion and share the knowledge and tools needed to win hearts, minds, deals, and dollars. I’m that expert.
In these workshops, I share proven strategies that align with your specific goals. I have extensive experience training corporate and government teams, along with expertise in real-world business leadership and communications.
Winning Words Persuasive Writing Workshops Empower You to Tell the Best Story Possible
In my work with hundreds of companies, the University of Virginia, the University of Colorado Boulder, the U.S. Department of Defense, and the U.S. Air Force, I’ve seen firsthand the damage caused by weak arguments. Good ideas fall by the wayside when writers don’t know how to:
- Tailor content and structure to the needs of the audience.
- Plead a business case effectively.
- Win contracts, land investors and close new business.
Writers want their audience to take them seriously. In my Winning Words persuasive writing workshops, I teach corporate and government teams how to achieve that goal and win over their audience by telling the best story possible.
5 Reasons Businesses Think Their Teams Don’t Need Persuasive Writing Workshops (and Why They’re Wrong)
Reason 1: “Our team already knows how to write.”
Rebuttal: Basic writing skills don’t equate to persuasive writing mastery. Clear, compelling, and strategic communication is a specialized skill that directly impacts credibility, decision-making, and business success. Even seasoned professionals can improve their ability to influence and drive action through writing.
Reason 2: “We don’t have time for training.”
Rebuttal: Poor writing wastes far more time than training ever will. When unclear emails, proposals, or reports require revisions, explanations, or clarifications, productivity suffers. Investing in training now saves countless hours in the future by improving efficiency and effectiveness.
Reason 3: “We have AI, so we’re set.”
Rebuttal: AI is a tool, not a replacement for strategic thinking. Without a solid foundation in persuasive writing, teams risk producing generic, ineffective content. Training ensures employees know how to refine AI-generated text into sharp, targeted, and compelling messages.
Reason 4: “Persuasive writing isn’t a priority in our industry/agency/department/office.”
Rebuttal: Every organization relies on persuasion—whether securing funding, winning contracts, influencing stakeholders, or driving customer engagement. Organizations that communicate more effectively gain a competitive edge, no matter their field.
Reason 5: “Our results speak for themselves.”
Rebuttal: Results can always be improved. Even if an organization is doing well, stronger communication leads to higher conversion rates, faster approvals, and greater influence. The most successful organizations constantly refine their messaging to stay ahead.
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Seriously, Though, We Already Have an Excellent Writer on Staff — It’s Called ChatGPT
AI tools like ChatGPT can be helpful for drafting content, but they don’t replace the human judgment, strategy, and nuance needed for truly persuasive writing. Effective communication isn’t just about stringing words together—it’s about structuring arguments, anticipating audience reactions, and crafting messages that drive real action.
Without a strong foundation in persuasive writing, teams risk producing content that feels generic, misses the mark, or fails to engage the right people. Winning Words Persuasive Writing Workshops help teams refine and optimize AI-generated text, ensuring their writing is clear, compelling, and aligned with business goals.
As a bonus, participants in these persuasive writing workshops often qualify for continuing education credits. A six-hour (daylong) workshop = 6 credits. It’s a win all the way around.
CarolynDaughters.com is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S.
CarolynDaughters.com recognizes the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain. Participants in persuasive writing workshops may also qualify for continuing education credits. Reach out to discuss options.
