Branding, Marketing, and Writing Courses
from Crack the Code Academy
Do branding, marketing, and persuasive writing make you feel like you’re pushing a massive boulder up a hill? You’re not alone.
As an entrepreneur or a small business team member, you’re wearing 20 hats, at least 10 of them ugly and ill-fitting. I get it. I’m Carolyn Daughters, and I’m an entrepreneur too.
I teach the 6-week online Marketing Boot Camp three times a year.
Crack the Code Academy Courses
Instructional Design Experience +
In-the-Trenches Expertise
I’ve been teaching courses in marketing, business writing, persuasive writing, and proposal writing for 20 years. After I graduated college, I developed a writing course, wrote a course book, and taught the course to Department of Defense personnel at the Pentagon. It was a pretty sweet first gig.
Afterward, I taught undergraduate writing courses at the University of Virginia and graduate-level writing courses at the University of Colorado Boulder.
For the past six years, I’ve taught persuasive writing courses to Department of Defense teams at the Pentagon and teams at U.S. Air Force bases nationwide. I also work as a fractional chief marketing officer for a handful of businesses and provide business consulting to startups and enterprise organizations.
I know how to design, develop, and deliver high-value information, and I know how that information functions in the real world. This rare combination will pay off for your business when you take one of my courses.
Who's the MVP? You Are.
Crack the Code Academy courses – Marketing Boot Camp, Velocity Brand Builder, and Persuasive Writing Engine – are each held 2-3 times per year.
These courses empower solopreneurs, business owners, corporate and nonprofit teams, and government agencies to create goal-oriented brand, marketing, and persuasive content that attracts and engages the right audience. If you’re tired of winging it and you want your audience to get you, trust you, and do what you want them to do, these courses are for YOU.
These courses are also for the support teams – strategists, copywriters, marketing and proposal specialists, freelancers, virtual assistants, and admins – who want to hone their skills so they can be at the top of their game. If you refuse to blend in with the pack, these courses are for YOU.
Oh, and lest I forget, you’re an MVP, and YOU ROCK. If saying so makes me too school for cool, I’ll wear the Pink badge. You rock. No two ways about it.
Gower Street, LLC (dba CarolynDaughters.com) is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S.
We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain. Some courses may also qualify for continuing education (CE) credits. Reach out to discuss options.
Let’s Do This
You want to build your business without wasting any more time. You want to hone your marketing skills without having to earn a PhD. Or you want to stand out from the pack in a crowded marketplace where everyone who learned to write at age 5 is somehow qualified to be a brand strategist, marketing specialist, and professional writer.
You’re the real damn deal, and you aren’t messing around. That’s good because I’m not messing around either. You need a real expert to show you what to do and how to do it. I’m that expert.
Not sure which Crack the Code Academy course is right for you? Get on the list, and we’ll figure it out together.
(Yeah, I get it. Your email address is the most valuable thing you own after that Bitcoin stock your pal Timmy gave you back in 2012 in lieu of rent. Don’t fret. I won’t waste your time. Promise.)
No selling, renting, spamming, or “just checking in!” All value. All real information. All the time.