Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.
Marketing yes men and women abound. Place your order, and they fill it. The problem: You need a real marketing strategy, not individual menu items.
Reading old travel books or novels set in faraway places, spinning globes, unfolding maps, playing world music, eating in ethnic restaurants, meeting friends in cafes
What happens to a dream deferred? Does it dry up Like a raisin in the sun? Or fester like a sore — And then run?
Nanci Griffith was a masterful folk and country singer and storyteller. Not familiar with her music? Start out with “Love at the Five and Dime.”
Kazuo Ishiguro’s Buried Giant: I light up Kazuo Ishiguro’s life. He said so. Next, I hope to light up Colson Whitehead’s and Cormac McCarthy’s lives.
Te Deum Not because of victories I sing, having none, but for the common sunshine, the breeze, the largess of the spring. Not for victory
If you’re reading this, you know why people hate marketing. Some marketers are all kinds of shady. Overpromise and underdeliver is an accepted industry model.
Purchased email lists and email blasts to those lists cause problems for companies that want to build their brands with integrity. Here’s what to do.
We are miners, hard rock miners To the shaft house we must go Our bottles on our shoulders We are marching to the slope —
Marketing “experts,” copywriters, and designers from Fiverr and Upwork are often paid below the minimum wage. That’s just one reason why Fiverr sucks (Upwork, too).
Listening to the Billy Joel 52nd Street album was a milestone experience for me. I learned that everybody’s got a story. I learned to listen.
“If one advances confidently in the direction of his dreams, and endeavors to live, … he will meet with a success unexpected in common hours.”
Not sure how to find a marketing agency (or freelancer)? It’s not hard. There are thousands. The real question: how to find the right one.
To see the new John Lewis Denver mural over at Denver Rock Drill, I had to sneak into a fenced-off construction zone. So worth it.
“Wheeling Motel” by Franz Wright: The vast waters flow past its back yard. You can purchase a six-pack in bars! Tammy Wynette’s on the marquee
The most important marketing lesson I’ve learned over the years: If what you’re doing feels wrong (in your head, heart, or gut), it’s wrong. Period.
“Big Old Goofy World” by John Prine Up in the morning Work like a dog Is better than sitting Like a bump on a log
“We’re existentially alone on the planet. … And the very best works construct a bridge across that abyss of human loneliness.” – David Foster Wallace
Replace marketing confusion and frenzy with marketing clarity and fast wins. Game-changer.
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