Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.

Ghostwriting Services 101: 10 Key Questions

Ghostwriting Services 101: 10 Key Questions

You need ghostwriting services so you can finally get that book in your head into print, but you’re not sure where to start. Start here.

10 Logistical Questions About Ghostwriting Services

Ready to hire a ghostwriter for your business book? Like many people, you may not know where to start. Most of the questions I get about ghostwriting services have to do with logistics. For starters, I like to ask the prospective client 10 key questions that get the ball rolling. The answers to these questions usually dictate next steps.

Here goes:

  1. What is your desired book length? (For reference, the majority of published business books fall into the 40,000-60,000-word range, which would equate to ~160-240 pages.)
  2. What is your authorial goal? In your perfect world, who will read your book, and what will their reading accomplish for you and your business?
  3. What is your publishing strategy — agented manuscript run through a publishing house or self-publication?
  4. What is your desired voice/style? (Share examples, if possible.)
  5. When is your ideal completion date (e.g., the date by which you submit a completed manuscript to agents or to a vanity publisher)?
  6. How do you see your ghostwriter fitting into the structuring of the manuscript? A writer can provide ghostwriting services in a myriad ways. For example, a ghostwriter can use (and revise, as appropriate) your table of contents/outline or create the table of contents/outline for you.
  7. How do you see your ghostwriter fitting into the content development and revision process? A writer can support content development in a myriad ways. For example, a ghostwriter can interview you chapter by chapter to capture and then organize and distill content. Alternatively, a ghostwriter can create lists of information needed and open issues chapter by chapter, after which time you draft chapters for the ghostwriter to flesh out and revise.
  8. How would you like to handle iteration? For example, your ghostwriter can create a clean, comprehensive draft followed by your review and commentary. This iterative process can be capped (one pass total, two passes total, three passes total, etc.) or continue ad infinitum. Alignment on level of effort is key.
  9. Do you have a preferred style guide? (As one example, do you love Oxford commas? Hate them?)
  10. Do you want the book formatted and style tagged by your writer/editor, or will the publishing house or vanity press handle layout and design?

Looking for a Ghostwriter for Your Make or Break Business Book?

I have lots of information to share. Learn more about hiring a ghostwriter here.

Fast Wins + Zero Fluff = Game Changer

Get periodic marketing tips and tricks to empower you to eliminate random acts of marketing, improve your marketing aim, and fire on all cylinders. No smoke, mirrors, BS, or fluff. All fast-win informational goodness that you can put into action straightaway. Sign up to get on the list.

Get on the Mailing List - Carolyn Daughters

Leave a Reply

Your email address will not be published. Required fields are marked *

Search by Topic​

Free Crack the Code Marketing Master Class

No more random darts thrown at the wrong wall. This free master class is all about brass tacks and fast wins. It’s a real gamechanger.

Sign up, and I’ll send you an invite once registration opens.