Ghostwriting – Books and Articles
World-Class Ghostwriting for Business Books and Beyond
Walk past any bookstore at an airport, and you’ll see dozens of titles in the big glass window. Most of the nonfiction books — those by celebrities, politicians, athletes, businesspersons, and self-help gurus — were written by ghostwriters. (How common is ghostwriting? Reliable estimates range from 60-80% of all nonfiction books.)
Ghostwriting is a great option for people who have valuable ideas to share but lack the time, energy, or skill to put those ideas in written form. In fact, many ghostwriting clients find that the interview process alone helps them clarify what they really think and why they think it. Best of all, those clients get to achieve a big goal: finally completing a manuscript that has been on their mind for months or, in some cases, years.
What Is Ghostwriting?
Ghostwriters are paid to write a book or article for someone else. The name of that someone else will appear on the book or article. People hire ghostwriters because they feel they have a book or article in them, but they don’t have the time or ability to write that book or article on their own.
Good ghostwriters have many talents. First and foremost, they must be excellent writers. It also helps if they have strong research and interview skills. In addition, they should be able to capture their client’s voice.
Sometimes ghostwriters use the client’s ideas and words as a basis for what they write. Other times, they use the client’s ideas and their own words as a basis. In some cases, the ghostwriter comes up with both the ideas and the words. It helps if the client is an expert in the book’s or article’s subject matter. However, the client’s expertise isn’t necessarily required.
Should You Hire a Ghostwriter?
Should you hire a ghostwriter or draft your manuscript yourself? Here are 3 questions to help you decide:
- How long have you been wanting to write a book or professional article? If you’ve been talking about it for months or years, then chances are you’re going to keep putting it off. If your book is a priority, hire someone who will get it done.
- What’s your budget? For entrepreneurs, thought leaders, celebrities, or anyone else with more money than time, ghostwriting makes perfect sense. For businesses and brads that want to reinforce their name or build their audience, the investment may make sense. If your book budget ranges from a few hundred dollars to a couple thousand dollars, you’ll have trouble finding a talented ghostwriter. (You will, however, be able to find loads of untalented ghostwriters on bargain sites.)
- Do you like to write? If so, get going! Or if you like writing but aren’t sure where to start, consider hiring a book coach. A book coach can help you build an outline and a plan of action, as well as share valuable feedback along the way. (Reach out — I’ll happily introduce you a few great book coaches I know.) Then, once your book is done, hire a talented editor to make sure you tell the best story possible.
Make This the Year You Finish Your Book
I ghostwrite one to two business books per year on average and ghostwrite several dozen published articles per year. Throughout my career, I’ve written hundreds of articles and nine business books—most of them for other people. I know my stuff. I would love the opportunity to show you how, together, we can bring your ideas to life.