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Procurement Opportunity Conference: Persuasive Writing Engine

Procurement Opportunity Conference - Persuasive Writing Engine - Carolyn Daughters

I’m introducing my new Persuasive Writing Engine courses at the Women’s Business Enterprise Council (WBEC)-West Strategic Procurement Opportunity Conference. is a certified woman-owned business.

WBEC-West Procurement Opportunity Conference

Introducing my Persuasive Writing Engine courses for corporate, government, and not-for-profit teams. The courses are focused on the art, science, power, and vast potential of real-world persuasive writing. will have a booth at the 18th annual conference, held from December 6-8, 2021. The WBEC-West Strategic Procurement Opportunity Conference is designed to provide the tools and resources women-owned businesses need to rise up and take advantage of the trends impacting opportunities with corporations, government entities, and each other.

Persuasive Writing Engine courses are taught by members of my team and me. Business, government, and nonprofit teams that take Persuasive Writing Engine courses will:

  • Understand the art, science, power, and vast potential of persuasive writing.
  • Identify proven models of persuasion based on the structure of fairy tales.
  • Practice telling engaging stories and crafting compelling arguments.
  • Gain the tools required to write outcome-driven proposals, business cases, annual reports, grants, employee reviews, budget requests, and other persuasive content.
  • Learn valuable, real-world strategies for winning hearts, minds, deals, and dollars.


Corporate and government continuing education (CE) credit offerings include onsite 6-hour courses, virtual 6-hour courses, and online 4-week courses.

I designed the Persuasive Writing Engine based on 20 years of experience teaching courses in persuasive writing for the U.S. Department of Defense at the Pentagon, U.S. Air Force bases nationwide, global enterprises, small businesses, startup companies, the University of Colorado Boulder, and the University of Virginia.

My marketing, journalism, and team training skills combined with my real-world corporate and government experience have enabled me to create innovative solutions that position organizations to achieve their business and revenue goals. The corporate and government team members who attend my courses say they’re unlike any others they’ve ever taken. They gain hands-on practice in crafting strategic business cases that draw upon the psychology of persuasion, and they learn to connect with their audience where they live and breathe.

Additional Marketing and Brand Strategy Offerings

In addition to teaching Persuasive Writing Engine courses, my team and I provide fractional chief marketing officer leadership and support to startups, small businesses, and fast-growth companies, enabling organizations to build a strong foundation for long-term business growth. We also provide management consulting, contract proposal strategy, and brand strategy for growing businesses, established businesses seeking momentum and growth, and businesses seeking acquisition. Through a collaborative process, our team hosts brand strategy workshops and builds brand strategy playbooks that enables organizations to tell the best story possible.

The company’s six-week online marketing bootcamps teach attendees how to identify and articulate what makes their brand unique and highly valuable, design a website home page that converts prospects into customers, perform SEO/keyword research to turn content into a prospecting engine, craft content that reinforces credibility, create lead magnets and backlinks that grow an engaged target audience.

The company’s representative clients have included Adobe, AIMCO, Brown and Caldwell, Charter Communications, DISH Network, e.Republic, GEO Group / BI, Inc., HP, Infinite Harvest, CH2M HILL, KeyBank, Linden Botanicals, Linse Capital, PAYXPS, Polycom, SAIC, Siegel Oil, Splunk, Total Show Technology, University of Colorado Boulder, the U.S. Air Force, the U.S. Department of Defense, VMware, and Webroot.

WBEC-West is the premier organization connecting women business enterprises and interested parties in order to build parity in the global economy. WBEC-West strives to increase economic vitality in the communities they serve, as well as advocate for procurement opportunities for women business enterprises.


Colorado-based provides strategic consulting services to commercial, not-for-profit, and government organizations. We provide services and solutions in the following areas: Management Consulting, Marketing Consulting, and Professional and Management Development Training. is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S. recognizes the commitment to supplier diversity that is embraced by corporations and government agencies today and can add diversity to corporate and government supply chain.

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