Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.

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Marketing Boot Camp

The only step-by-step marketing essentials course that empowers small businesses – and the teams that support them – to win hearts, minds, deals, and dollars.

Marketing Boot Camp is for small business teams, solopreneurs, copywriters, freelancers, and virtual assistants ready to learn the art and science of creating powerful marketing content. Want to attract an audience that trusts you and buys from you? I’ll show you how.

Fast wins. Real-world strategies. Actionable next steps. No smoke, mirrors, BS, or fluff.

Drawing upon two decades of experience as a chief marketing officer, brand strategist, and persuasive writing instructor …

I’ve built a foundational, get-up-and-running marketing process for:
  • Small businesses overwhelmed by marketing and struggling to gain traction
  • Solopreneurs who wear 20 hats, work 12-hour days, and run their whole show
  • Entrepreneurs tired of hiring subpar freelancers to produce subpar work
  • Teams that handle site, blog, and social media content (whether they like it or not)
  • Copywriters, content developers, and virtual assistants who want to stand out from the pack of order takers, fakes, posers, and frauds
  • Anyone spending endless hours performing random acts of marketing
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By the end of the 6-week Crack the Code Marketing Boot Camp …

  • Your brand will go from vanilla dullsville to amazing chocolate fudge brownie. (Plug in your fave Ben and Jerry’s flavor, though it should probably be chocolate fudge brownie, because c’mon now.)
  • You will experience fast win after fast win because your audience will immediately understand what you do and why you’re different.
  • Your homepage will work for you rather than against you, positioning you to convert prospects into clients.
  • Your blogs will solidify you as an industry expert by addressing real needs and answering important questions.
  • You’ll learn how to make SEO your friend so your audience can actually find your blogs and other content.
  • You’ll know how to create and distribute practical, actionable content that reinforces your credibility keeps your brand top of mind.

Why Marketing Boot Camp​?

You will build a marketing foundation that will position you to grow your visibility — and your business — with confidence.

In this 6-week program, you’ll have everything you need to:

  • Identify and articulate what makes your company unique and what clear value you provide.
  • Create a home page that converts prospects into customers.
  • Perform SEO/keyword research to turn your content into a prospecting engine.
  • Write blogs that reinforce your credibility, provide exceptional value to your audience, and bring home the SEO bacon.
  • Create lead magnets that engage your people and build your email list.
  • Create social media pages and backlinks that build your audience and reinforce your good name.
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Win Hearts, Minds, Deals, and Dollars

In 2020 alone, I worked one on one with more than 100 small business teams. Again and again I saw the ways in which their agencies and freelancers had taken them for an expensive, often years-long ride.

The marketing industry is filled with posers who claim expertise in areas they’re not qualified to weigh in on, let alone support. It’s a big damn problem. That’s why I’m pulling back the marketing veil.

In this course, you will master the marketing essentials.

In six short weeks, you’ll go from confusion to clarity about what to do and how to do it. You won’t have to wing it any longer.

Take a deep breath. You got this.

Why you should give Marketing Boot Camp a 14-day, risk-free shot:

  • You’re done throwing random marketing darts that don’t hit the mark.
  • You want to make sure you NAIL IT this time by using only the most powerful,
    step-by-step, “what’s actually working now” marketing strategies.
  • You’re ready to build a marketing foundation that serves you for years to come.
  • You’re tired of marketing overwhelm, and you’re ready to start a straightforward, highly effective program that will empower you to crack the marketing code

Best of all, you will feel peace of mind knowing you have 14 days to test it out.

Show your work proving you tried the strategies to no avail and ask to refund this whole marketing experiment. Easy peasy.

“What if” is a terrible game.
For one thing, no one wins.

Your home page is so-so. Your site has no SEO. You blog sporadically, and hardly anyone sees the valuable, timely info you share. Even your spouse and your mother don’t really know what you do. Your brand is MURKY at best.

I don’t want you to spend another week, month, or year trying to figure out how to build your marketing foundation on your own. You’re entrepreneurial and plenty smart, but you shouldn’t have to be an expert at everything.

Don’t play the “what if” game. Instead, take action. I want you to be proud of your brand identity and confident in your ability to win hearts, minds, deals, and dollars. And I want you to breathe a sigh of relief when you take this course.


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Gower Street, LLC (dba is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of the businesses owned and operated by women in the U.S.

Gower Street recognizes the commitment to supplier diversity that is embraced by corporations and government agencies today, and we can add diversity to your supply chain.