Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.

The War of Art

Steven Pressfield - War of Art -

“[O]ur rule of thumb: The more scared we are of a work or calling, the more we can be sure we have to do it.”

In The War of Art, Steven Pressfield says,

Are you paralyzed with fear? That’s a good sign.

Fear is good. Like self-doubt, fear is an indicator. Fear tells us what we have to do.

Resistance is experienced as fear; the degree of fear equates to the strength of resistance. The more fear we feel about a specific enterprise, the more certain we can be that that enterprise is important to us and to the growth of our soul. That’s why we feel so much resistance. If it meant nothing to us, there’d be no resistance.

The professional tackles projects that will make him stretch. He takes on the assignment that will bear him into uncharted waters, compel him to explore unconscious parts of himself.

Is he scared? Hell yes, he’s petrified.

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