Webroot Brand Strategy and Content

Webroot needed a new business website to promote the company’s cybersecurity services and solutions to enterprise clients and small-medium businesses.

I worked closely with Webroot’s marketing team to build a marketing strategy playbook and then create the site requirements and structure. I then wrote strategic content for more than 70 site pages.

My goal: Ensure every page captures the attention of the target audience, reinforces the company’s credibility, and encourages site visitors to take action.