American Lung Association Colorado

The American Lung Association Colorado works to prevent youth from starting to use tobacco; help people who use tobacco to quit; assist in the reduction of and protection from secondhand smoke; and reduce tobacco use among groups that are disproportionately affected and/or at high risk.

To support the smoke-free Colorado campaign, I wrote eight websites, including one for Raise Smoke-Free Kids. I also did extensive research into smoker demographics throughout the state of Colorado, crafted banner ads, performed search engine optimization (SEO) and pay-per click (PPC) analysis, wrote supporting marketing collateral, developed training programs and materials (handouts, fact sheets, quizzes, and tests), and produced Colorado QuitLine materials.