Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.

The Novel (James Reiss)

the novel - james reiss -

After “Gatsby” and “Catcher”
and Gaddis it didn’t look back.
It honed its approach for cell-phone mini-books,

then buffed up, tried on smirks,
and tramped past a bust of Jonathan Franzen.
If this was its coming-out party, it mainly peered in-

ward. It wanted to jostle a reader’s heart
into snare-drumming for bit
players on side streets.

Fidgety, bored, it donned cowboy hats
till it grew antennae and crawled
upstairs into your bed.

~ James Reiss

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