CRACK THE CODE ACADEMY
Marketing Boot Camp
The only step-by-step marketing essentials course that empowers small businesses – and the teams that support them – to win hearts, minds, deals, and dollars.
Marketing Boot Camp is for small business teams, solopreneurs, copywriters, freelancers, and virtual assistants ready to learn the art and science of creating powerful marketing content. Want to attract an audience that understands your value, trusts you, and buys from you? I’ll show you how.
The next 6-week digital course begins August 24, 2021. Enroll now or get on the list to receive a reminder closer to the start date.
Drawing upon two decades of experience as a chief marketing officer, brand strategist, and persuasive writing instructor …
- Small businesses struggling to gain traction and unsure how to market their companies
- Solopreneurs who wear 20 hats, work 12-hour days, and run their whole damn show
- Entrepreneurs tired of hiring subpar freelancers to produce subpar work
- Assistants who handle site, blog, and social media content (whether they like it or not)
- Copywriters, content developers, and virtual assistants who want to stand out from the pack of order takers, fakes, posers, and frauds
- Anyone spending endless hours performing random acts of marketing and wishing they could turn back time and simply hand out brochures, circa 1992
By the end of the 6-week Crack the Code Marketing Boot Camp …
- Your brand will go from vanilla dullsville to amazing chocolate fudge brownie. (Plug in your fave Ben and Jerry’s flavor, though it should probably be chocolate fudge brownie, because c’mon now.)
- You will experience fast win after fast win because your audience will immediately understand what you do, why they’re your target demo, what value you provide, and why you’re different.
- Your homepage will work for you rather than against you, positioning you to convert prospects into clients.
- Your blogs will solidify you as an industry expert by addressing real needs and answering important questions.
- You’ll learn how to make SEO your friend so your audience can actually find your blogs and other content.
- You’ll reinforce your credibility (and Google presence) by creating backlinks and posting clear baseline information on relevant social media pages.
- You’ll know how to create and distribute practical, actionable content that keeps your brand top of mind.
We'll Do Great Things Together. But Don't Take My Word for It ...
If This Sounds Like You, You Need This Course ...
- You’re spending too many hours on frustrating, energy-sucking DIY marketing that doesn’t move the needle.
- You’re constantly being told your website looks like your cousin Timmy designed it, you should blog more, and you should try SEO.
- You’re creating website, blog, and social media content but you don’t know what you’re doing.
- You’re hiring one rando after another to handle your marketing, social media, SEO, and blogs.
- You’re wondering how to create content that stands out in a crowded marketplace where “everyone’s an expert!”
- You’re wishing a real expert would tell you exactly what to do and exactly how to do it instead of feeding you the same old marketing BS.
What’s Inside Crack the Code Marketing Boot Camp
Excellent question! You’ll build a marketing foundation that will position you to grow your visibility — and your business — with confidence.
The main reason you get overwhelmed with all the marketing tactics out there is because they aren’t rooted in a solid foundation and strategic framework that deliver a consistent payoff. By the time you’ve finished Module 01, you’ll have clarity on who you want to attract and how you will support them.
In this 6-week program, you’ll have everything you need to:
- Identify and articulate what makes your brand/company UNIQUE and what clear value you provide.
- Create a home page that converts suspects into prospects and prospects into customers.
- Perform SEO/keyword research to turn your content into a marketing engine.
- Write blogs that provide exceptional value to your audience and bring home the SEO bacon.
- Create lead magnets that draw and engage your audience and build your email list.
- Create social media pages and backlinks that build your audience and reinforce your good name.
Crack the Code Marketing Boot Camp Highlights
Module 01 – Brand Builder Blueprint
- Who are you at your core?
- What exactly do you do?
- Who do you do it for?
- What value do you provide?
Module 02 – Market Niche Maximizer
- Who exactly is your target audience?
- Who exactly is your competition?
- How are you different from your competition?
- What are your strengths, weaknesses, opportunities, and threats?
Module 03 – Home Page Prototype
- What goes in the top banner and nav?
- What’s your tagline, and where does it go?
- What benefits do you offer, and where should you list them?
- Where should your calls to action be located?
- Should you include client logos and testimonials?
Module 04 – SEO Starter
- How can you choose relevant key phrases?
- How can you “get found” by Google?
- What tools and resources simplify SEO efforts?
Module 05 – Blog Builder Basics
Here’s where you’ll learn how to build high-value content on a consistent basis in order to show your audience that you’re the real deal.
- What does your audience want to know
- What are their challenges and pain points?
- What tips, strategies, and fast wins can you share
- How can you show value BEFORE they hire you?
Module 06 – Brand Promotion Plan
- How to build your social media pages
- How to post regularly to those pages
- How to create lead magnets that convert
- How to automate email marketing
Crack the Code Marketing Boot Camp is the only program you’ll need to master 6 marketing essentials in 6 short weeks.
Here’s what you’ll get:
The Entire Crack the Code Marketing Framework
to take you from just getting started to learning everything you need to know to get up and running — all without guessing your way to success or getting stuck in overwhelm.
6 Modules with 20 Lessons Delivered Over 6 Weeks
covering brand building, market niching, home page architecture, SEO basics, blog building, and brand promotions.
so you can continue to grow your business long after you complete the course. Go from frustration and confusion to incredible clarity about what you need to do and how you need to do it.
PLUS …
Bonuses to Get Your Marketing Show on the Road
BONUS 01
6 WEEKLY “ALL THINGS MARKETING” Q&A SESSIONS
($297 value)
Six 60-minute weekly Q&A sessions with me and with other Crack the Code Marketing Boot Camp students.
No matter where you are in your journey, you’ll get guidance about your biggest marketing challenges and answers to your most pressing marketing questions.
- Marketing strategies and best practices that will give you forward momentum.
- Fresh content ideas for growing your audience.
- Downloadable recording each week that you can revisit to reference past questions.
BONUS 02
LANDING PAGE BLUEPRINT
($147 value)
A landing page, also known as a “lead capture page,” is a lead generation web page that’s part of a microsite or part of your main website. The page appears when someone clicks on a marketing promotion, marketing email, or digital ad.
It’s common to underthink the design of a landing page, which is why many pages don’t convert well. It’s also possible to overthink the landing page design. (After all, perfection is the enemy of progress.)
Use this blueprint to get high-converting landing pages up and running in as little as an hour.
BONUS 03
ALL THE SOCIAL MEDIA ICONS YOU EVER NEEDED
$49
Facebook, Instagram, Pinterest, LinkedIn, Dropbox, Eventbrite, Google, HubSpot, Zoom, Mailchimp, PayPal, Skype, Slack, Venmo, Yelp, and 110 others.
A total of 125 social media and brand thumbnail icons (128×128 pixels) for you to have and to hold. That’s a lot of icons …
PAY-IN-FULL BONUS
SOCIAL MEDIA COMPARISON GUIDE
($97 value)
Take the guesswork out of which social media pages you should use to promote your business.
The guide compares Facebook, LinkedIn, Instagram, and Pinterest – which ones best serve different types of businesses and the costs, benefits, and downsides of advertising on each.
This simple but powerful comparison guide covers all the bases when it comes to using social media to build an audience and promote your business.
With this bonus, you’ll be ready to increase your base of raving fans and make more consistent sales from your social media followers!
When you add it all up, that’s a total
real-world value of $2,490.
You can join Crack the Code Marketing Boot Camp today for just …
3 MONTHLY PAYMENTS OF
$299
ONE-TIME PAYMENT OF
$797
And you’ll be backed by a 14-day “try it, test it” money-back guarantee
Maybe you hate all things marketing. Maybe you’ve been sold a bill of goods by “experts” who talk a good game but can’t produce. Or maybe you’ve wasted money on freelancers who turn out not to know what they’re doing.
I get it. In 2020 alone, I provided one-on-one chief marketing officer strategic guidance to more than 100 small business owners to show them how to optimize their limited marketing dollars and bounce back from bad marketing investments.
I want to give you EVERY opportunity to put Crack the Code Marketing Boot Camp into action and experience how exhilarating it is to actually know what you should do and why you’re doing it.
That’s why I’m giving you 14 days to go through the training, keep up with the lessons, and put those lessons to work.
I’m SO confident that if you implement what you learn inside of Crack the Code Marketing Boot Camp you’ll build a marketing machine that helps you grow your business. You have nothing to lose. For more details, click here.
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This course is for you if you don’t want to waste any more time searching through the sea of marketing information out there. Instead, you want a structured, clear, concise, value-packed course to guide you.
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Nope. I serve as the fractional chief marketing officer for several companies. I also lead branding and marketing workshops for small to medium-sized businesses and teach courses in persuasive writing for the U.S. Department of Defense, the U.S. Air Force, and companies nationwide.
The branding and marketing workshops I lead empower teams to build their brand identity, maximize their market niche, craft home page copy that converts, learn the basics of SEO, write blogs that reinforce their credibility, and create content that promotes their brand. I charge $1,997 to lead for a half-day workshop all the way up to $10,000+ for multi-day workshops.
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That said, if you landed on a real deal that sells for only $99, you should absolutely sign up for it. Right now.
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I’m a fiction writer and former college literature instructor. I have 10 years of experience leading marketing and brand strategy efforts at global corporations, small businesses, and startups. I also have 10 years of experience teaching persuasive writing for the U.S. Department of Defense, the U.S. Air Force, corporations, and students at the University of Virginia and the University of Colorado Boulder.
I know my stuff. And I know how to communicate that stuff to experts and lay audiences alike in a way that nod their heads and say, “yep, I finally get it.” Said another way, I’m the real damn deal, and I’m confident that, together, we will tell the best story possible.
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That’s why I’m giving you 14 days to go through the training, keep up with the lessons, and put those lessons to work.
Join Crack the Code Marketing Boot Camp Today
3 MONTHLY PAYMENTS OF
$299
ONE-TIME PAYMENT OF
$797
You may be thinking, “I’m excited, but I’m still not sure.”
Here’s why you should give this boot camp a 14-day risk-free shot:
- You’re done with throwing random darts that don’t hit the mark, and you want to make sure you NAIL IT this time by using only the most powerful, step-by-step, “what’s actually working now” marketing strategies.
- You’ve been trying to build your marketing engine for ages but you don’t know how to move the needle.
- You’re ready to reinforce your credibility and provide the foundation for greater revenue for years to come.
- You’re tired of marketing overwhelm, and you’re ready to start a straightforward, highly effective program that will empower you to crack the marketing code
- You feel peace of mind knowing you have 14 days to test it out. Show us your work proving you tried the strategies to no avail and ask us to refund this whole marketing experiment. Easy peasy.
- You’re ready to work smarter, not harder — no more random acts of marketing!
Build Your Marketing Engine in 6 Short Weeks
- Energized: Replace time-sucking random acts of marketing with strategies that work.
- Empowered: Replace random actions of marketing with bona fide knowledge
- Confident: Take on your own marketing or vet and hire better people to do it for you
- Productive: Build actionable, fast-win strategies that actually move the marketing needle.
WIN. WIN. WIN.
Ready to Win Hearts, Minds, Deals, and Dollars?
In 2020 alone, I worked one on one with more than 100 small business teams. Again and again I saw the ways in which their agencies and freelancers had taken them for an expensive, often years-long ride.
The marketing industry is filled with posers who claim expertise in areas they’re not qualified to weigh in on, let alone support. It’s a big damn problem. That’s why I’m pulling back the marketing veil.
In this course, you’ll master the marketing essentials. In six short weeks, you’ll go from confusion to clarity about what to do and how to do it. You won’t have to wing it any longer.
Take a deep breath. You got this.
The best day to right all of your branding and marketing wrongs was yesterday. The next best day is TODAY.
Crack the Code Marketing Boot Camp will give you the skills and resources needed to build a powerful, highly intentional marketing engine that’s always reliably humming.
You don’t need a marketing PhD. You need to get down to brass tacks and build your marketing foundation. It’s time to conquer marketing overwhelm and build a strong framework that positions your business to grow.
The clarity, purpose, and sense of control you’ll leave with will serve your business for years to come.
Let’s Get Started
3 MONTHLY PAYMENTS OF
$299
ONE-TIME PAYMENT OF
$797
“What if” is a terrible game. For one thing, no one wins.
Your home page is so-so. Your site has no SEO. You blog sporadically, and hardly anyone sees the valuable tips you’ve shared. Even your spouse and your mother don’t really know what it is you do, meaning your brand is MURKY at best.
I don’t want you to spend another week, month, or year trying to figure out how to build your marketing foundation on your own. You’re entrepreneurial and plenty smart, but you shouldn’t have to be an expert at everything.
Don’t play the “what if” game. Instead, take action. I want you to be proud of your brand identity and confident in your ability to win hearts, minds, deals, and dollars. And I want you to thank yourself for the decision you make today.
Sincerely,
Let’s Get Started
3 MONTHLY PAYMENTS OF
$299
ONE-TIME PAYMENT OF
$797
Gower Street, LLC (dba CarolynDaughters.com) is certified as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
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