Common marketing missteps waste time and money. These 5 fixes are GAME CHANGERS.
To your audience, you are what you write. I’ll discuss why it’s critical to know and respect your audience before you write a single word.
Where honesty and pretension live, I live. Hope and dejection, arrogance in defeat, humility in success, continual striving. There, I am home among my people.
Stop all the clocks, cut off the telephone, Prevent the dog from barking with a juicy bone, Silence the pianos and with muffled drum /
How do site visitors feel when they visit your website? Can they quickly understand what you do, along with the benefits and value you provide?
Some Girl Scouts of the 1970s hiked and camped, learned leadership skills, and volunteered in their communities. Not my Girl Scout troop. We hid inside.
Earth has not anything to show more fair: Dull would he be of soul who could pass by A sight so touching in its majesty:
“Should I hire a copywriter?” I get this question a lot. Here’s the thing: If you have to ask, the answer is almost certainly “yes.”
Several years ago, I rented a room in a house for several months in Mount Rainier, Maryland, a town on the border of Washington, DC.
“I can shake off everything as I write; my sorrows disappear, my courage is reborn.” ~ Anne Frank
Lead magnet offers should welcome prospects into your world, not make them regret they ever heard about you. Try something I call Cookie Jar Marketing.
Running a detective agency isn’t easy. For one thing, you have to choose a name. For another, you have to find employees and collect dues.
To Sleep Then out of the darkness leapt a bare hand that stroked my brow, “Come along, child; stretch out your feet under the blanket.
Word count and SEO in a nutshell: Most site pages and blog posts should contain 300+ words. Why? Because Google usually ranks longer content higher.
I received a package 77 days after it was shipped from DC. Walking cross country, I could get from DC to Colorado in 54 days.
Ecclesiastes (Poem by Khaled Mattawa) The trick is that you’re willing to help them. The rule is to sound like you’re doing them a favor.
This one might seem like a no-brainer, but, weirdly, in my experience it’s not. Get your name out there, and say yes to free press.
Where was the purloined letter hidden? Read Edgar Allan Poe’s short story and check out our new mystery and thriller book club and podcast: Tea,
Along the last stretch of coast that day we found the mournful, unwounded land we sought, stone-galled meadows fraught with gorse, slopes of a headland
Replace marketing confusion and frenzy with marketing clarity and fast wins. Game-changer.
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